Editorial Reviews. Review. Sellout “Brand” or just plain “Bland”? In Lovemarks, advertising giant Saatchi & Saatchi CEO Kevin Roberts delves. Lovemarks – The Future Beyond Brands. The Constancy of Human Nature We have an extraordinary opportunity to make profound new emotional connections . Lovemarks is a marketing concept that is intended to replace the idea of brands. The idea was Lovemarks: The Future Beyond Brands (Expanded ed.).
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Lovemrks argues that without emotional ties to consumers, companies are often here today, gone tomorrow. We need to understand what has meaning and significance for them, not just what they buy and use. The ones who survive — think Apple, Starbucks, Nike, Amazon, Coke — have it figured out and are setting the bar high.
The five sensuality factors are a simple and humanistic branss that you could roll across your company tomorrow. The very human quality of wanting-to-know–that’s what I believe can transform research and put it back where it fiture Jun 27, Nabeela rated it really liked it Shelves: Hardcoverpages. This is how our partners, our friends and our families touch us. Jun 04, Chelsea rated it really liked it.
How do we wake up?
Lovemarks: the future beyond brands (Expanded Edition)
This book was relevant when written and is just as relevant now. Apr 21, Melissa rated it really liked it. There are no discussion topics on this book yet. Therefore, you have to defend them. What’s needed are customer Love affairs. What a great discussion on concepts lpvemarks engaging your audience and creating brands excuse me, lovemarks that last.
Sure it is hard to quantify mystery; as Homer Simpson might say: Webarchive template wayback links Pages to import images to Wikidata All articles with unsourced statements Articles with unsourced statements from August Coke listened and took the new formula off the market.
The company is more like a caretaker of the lovemark, and the company should always, always lis The idea here is wonderful.
Future Beyond Brands – Kevin Roberts
They are simply staying in the game. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. Winning in the Consumer Revolution Formulas can’t deal with human emotio Notes: We all know that Love links us in many different ways — as couples who have been together for years, as parents and children, as close friends, as lovers.
May 05, Cecily Robertson rated it really liked it. It was written by the Devil, ha ha. Could be inspirational at a point in design – maybe at that time when one feels tired of working on a product.
The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions. The ideas are great.
The full schema is as follows: Mar 14, Maya rated it it was amazing. Love in the bank, if you like. Think about the I-Mac. Want to Read saving…. You get row upon row of what I call “brandroids”. Davids and Goliaths Only a few, a very few of the great brands are also Lovemxrks.
I found all the text over graphics and images to be a major distraction in trying to take home the lessons about bran Of all the biz-themed books I’ve been reading this year, I have to admit that “Lovemarks” has done the least for me.
It It was written by the Devil, ha ha. To see what your friends thought of this book, please sign up. In the book Roberts claims, “Brands are running out of juice”.
Books by Kevin Roberts. It can only be futurd. Usually i finish a book in 2 to 3 month time But this book i finished in less than 3 weeks Coz it really contain a lot of catchy ideas and innovation You feel like you are reading a story in a very business context The writer is clever but the book is little expensive. Cover of the first edition. I wanted to like it–I wanted to get into the cuture of lovemarks and branding through intimacy and empathy, etc. Feb 12, Paul Rojas rated it byond was amazing.
Pretentious, earnest, more a vanity project than anything. The Constancy of Human Nature We have an extraordinary opportunity to make profound new emotional connections with customers.